will jones

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Why Every Business Needs a Competitor Analysis Tool

Using a competitor analysis tool has enabled businesses to better understand their peers and educate themselves, not only based on their own track records of relative failure and success, but also those of their competitors.

News and Trends

Contact Lenses 101: How to Choose the Best Fit for Comfort and Clarity

Contact lenses are worn by more than 45 million people in the U.S. [Vision Council, 2023]. As technology advances, new lens materials and features have made contacts more comfortable, breathable, and suited to long-term wear.

News and Trends

From Factory Floor to Cloud: The Business of Weighing Smart

In today's economy, transformation is no longer optional. The pandemic accelerated the digital shift across industries, while breakthroughs in AI and blockchain continue to reshape markets. For traditional businesses, this moment presents a choice: evolve or fade. Some legacy companies have not only embraced the challenge, but are redefining their industries in the process.

News and Trends

How to Get AI Search Results to Work for Your Brand

In years past, when someone typed your brand's name into a search engine, the first result would be the most relevant one, most often your brand's website. Today, however, the first result is an AI overview that compiles information from various potential results associated with the input.

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