To Find Meaning in Your Business, Know Your ‘What’ and ‘Why’

Without a clear ‘why,’ the ‘what’ of a business is really hard to pull together.

By Lewis Howes edited by Dan Bova Oct 24, 2016
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This story originally appeared on Lewis Howes

One of the things I love most about my job is coaching others into their greatness.

Truth be told, it doesn’t take much. But it makes a big difference to help someone get clarity on their vision.

This is a big part of what I teach in my Academy of The School of Greatness.

This week I was doing a coaching call, and it occurred to me that many people do not know what their why is.

And without a clear why, the “what” of a business is really hard to pull together.

It goes the other way around too. If you have a business that’s working but not in a meaningful why, you’re in for trouble.

Here are my thoughts on Episode 393.

Subscribe on iTunes, Stitcher Radio, Google Play or TuneIn.

One of the things I love most about my job is coaching others into their greatness.

Truth be told, it doesn’t take much. But it makes a big difference to help someone get clarity on their vision.

This is a big part of what I teach in my Academy of The School of Greatness.

This week I was doing a coaching call, and it occurred to me that many people do not know what their why is.

And without a clear why, the “what” of a business is really hard to pull together.

It goes the other way around too. If you have a business that’s working but not in a meaningful why, you’re in for trouble.

Here are my thoughts on Episode 393.

Subscribe on iTunes, Stitcher Radio, Google Play or TuneIn.

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Lewis Howes

New York Times Bestselling Author, Entrepreneur, Coach at The School of Greatness
Lewis Howes is a New York Times bestselling author of The School of Greatness and The Mask of Masculinity. He is a lifestyle entrepreneur, high performance business coach and keynote speaker. A former professional football player and two-sport All-American, he is a current USA Men's National Handball Team athlete. He hosts a top 100 iTunes...

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