The Most Effective Marketing Technique

By Entrepreneur Staff Jul 29, 2016

The best marketing strategy is simply authenticity. Sorry to burst your bubble, but there is no universal recipe that will work for every business. The upside, however, is that you just have to think about the core intentions of your business to develop the perfect marketing mix.

For instance, it makes sense for a graphic design firm to focus on utilizing Instagram, where it’s easy to showcase a portfolio. Find a tactic that resonates with your bottom line. Don’t waste time listening to comments from companies or colleagues about specific social media channels, because (hopefully) your business is unique.

The key to authentic marketing is starting from a sincere and personalized place. Click play to hear more about how to employ this useful perspective.

Watch more YouTube videos from Bobby Donahue on his channel.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.

Click here to become a part of this growing video network.

The best marketing strategy is simply authenticity. Sorry to burst your bubble, but there is no universal recipe that will work for every business. The upside, however, is that you just have to think about the core intentions of your business to develop the perfect marketing mix.

For instance, it makes sense for a graphic design firm to focus on utilizing Instagram, where it’s easy to showcase a portfolio. Find a tactic that resonates with your bottom line. Don’t waste time listening to comments from companies or colleagues about specific social media channels, because (hopefully) your business is unique.

The key to authentic marketing is starting from a sincere and personalized place. Click play to hear more about how to employ this useful perspective.

Watch more YouTube videos from Bobby Donahue on his channel.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.

Click here to become a part of this growing video network.

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Entrepreneur Staff

Editor at Entrepreneur Media, LLC
Entrepreneur Staff
For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

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