No Sweat

Sporting apparel with attitude.

By Charlotte Mulhern Jul 01, 1998

Opinions expressed by Entrepreneur contributors are their own.

No doubt about it: The women’s market is proving to be thesporting industry’s hottest commodity these days.

That’s good news for Girl World Sports Inc., a $3 millionHouston apparel design and manufacturing business. Launched in1996, the company’s three founders have their T-shirts, hatsand tank tops on shelves nationwide in well-known retail outletssuch as Lady Foot Locker.

Their bestsellers include colorful T-shirts sporting sayingssuch as “Games Real Girls Play” and “Girls Rule theCourt,” as well as baseball caps imprinted with the words”Go Girl.”

“It’s all about attitude verbiage,” says BridgetDegan, 38, who launched the business with fellow sports loversEllen Krantz, 35, and Sasha Milby, 32.

Their timing couldn’t have been better. Mega-manufacturerChampion now uses Girl World graphics exclusively on its officialWomen’s National Basketball Association T-shirt line. Lookslike their hoop dreams are fast becoming reality.

Shining Examples

Time for the 1998 North Star Awards!

By Charlotte Mulhern

It’s that time of year again–time for supporters ofwomen-owned businesses to earn some recognition from the annualNorth Star Awards program. Established two years ago by theNational Association of Women’s Business Advocates (NAWBA), theprogram honors organizations that are committed to the advancementof women’s business.

Four winners will be selected; award recipients will beannounced on October 13, and applications are due by August 28. Forinformation, contact Mollie Cole at (312) 814-7170 or mcole@commerce.state.ill.us

Contact Source

Girl World Sports Inc., 1022 Wirt Rd., #312, Houston, TX77055, (800) 729-9233.

No doubt about it: The women’s market is proving to be thesporting industry’s hottest commodity these days.

That’s good news for Girl World Sports Inc., a $3 millionHouston apparel design and manufacturing business. Launched in1996, the company’s three founders have their T-shirts, hatsand tank tops on shelves nationwide in well-known retail outletssuch as Lady Foot Locker.

Their bestsellers include colorful T-shirts sporting sayingssuch as “Games Real Girls Play” and “Girls Rule theCourt,” as well as baseball caps imprinted with the words”Go Girl.”

“It’s all about attitude verbiage,” says BridgetDegan, 38, who launched the business with fellow sports loversEllen Krantz, 35, and Sasha Milby, 32.

Their timing couldn’t have been better. Mega-manufacturerChampion now uses Girl World graphics exclusively on its officialWomen’s National Basketball Association T-shirt line. Lookslike their hoop dreams are fast becoming reality.

Shining Examples

Time for the 1998 North Star Awards!

By Charlotte Mulhern

It’s that time of year again–time for supporters ofwomen-owned businesses to earn some recognition from the annualNorth Star Awards program. Established two years ago by theNational Association of Women’s Business Advocates (NAWBA), theprogram honors organizations that are committed to the advancementof women’s business.

Four winners will be selected; award recipients will beannounced on October 13, and applications are due by August 28. Forinformation, contact Mollie Cole at (312) 814-7170 or mcole@commerce.state.ill.us

Contact Source

Girl World Sports Inc., 1022 Wirt Rd., #312, Houston, TX77055, (800) 729-9233.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In

Related Content