Dreyer’s Buys U.S. Haagen-Dazs Shoppe from General Mills
Oakland, California-Dreyer’s Grand Ice Cream Inc. has purchased the U.S. Haagen-Dazs ice cream shop franchise business from General Mills Inc.
Haagen-Dazs has 236 ice cream parlors across the United States and Canada that will now be owned by Dreyer’s. Dreyer’s had previously obtained a license for the brand in the U.S. when it combined with Nestle Ice Cream Co.
Dreyer’s now handles all the manufacturing and marketing of the Haagen-Dazs ice cream in the U.S. Nestle and Dreyer’s control about 18 percent of the U.S. ice cream market and 36 percent of the superpremium segment, according to Dow Jones. –Minneapolis/St. Paul Business Journal
Oakland, California-Dreyer’s Grand Ice Cream Inc. has purchased the U.S. Haagen-Dazs ice cream shop franchise business from General Mills Inc.
Haagen-Dazs has 236 ice cream parlors across the United States and Canada that will now be owned by Dreyer’s. Dreyer’s had previously obtained a license for the brand in the U.S. when it combined with Nestle Ice Cream Co.
Dreyer’s now handles all the manufacturing and marketing of the Haagen-Dazs ice cream in the U.S. Nestle and Dreyer’s control about 18 percent of the U.S. ice cream market and 36 percent of the superpremium segment, according to Dow Jones. –Minneapolis/St. Paul Business Journal
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