Cinnabon Puts New Product in Grocery Stores
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Atlanta–Cinnabon is trying to get its brand in front ofmore consumers by putting Cinnabon-related products on grocerystore shelves beginning this year. The first treat, scheduled tohit supermarkets by the end of 2003, will be a brand of raisintoast done through a licensing deal with Sun-Maid Growers ofCalifornia. The bakery is also testing various snacks, bakingproducts and cinnamon-related goods for a possible future launch.-Atlanta Business Chronicle
Atlanta–Cinnabon is trying to get its brand in front ofmore consumers by putting Cinnabon-related products on grocerystore shelves beginning this year. The first treat, scheduled tohit supermarkets by the end of 2003, will be a brand of raisintoast done through a licensing deal with Sun-Maid Growers ofCalifornia. The bakery is also testing various snacks, bakingproducts and cinnamon-related goods for a possible future launch.-Atlanta Business Chronicle
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