Amazon Cancels HBO Subscriptions
Users are getting a prorated refund based on their last billing cycle.
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Amazon Prime told subscribers earlier this month that HBO subscriptions would be canceled Sept. 15. Users are getting a prorated refund based on their last billing cycle. Prime users were able to subscribe to HBO for $15 a month.
Last Friday, HBO revealed a new special offer that might lure in some of the former Amazon-based subscribers: Users can get 50% off their subscriptions for six months, meaning the service will cost $7.49 a month.
This change comes after HBO’s parent company, WarnerMedia, reached a deal with Amazon last year to remove HBO from Amazon Channels. WarnerMedia wanted HBO Max to be the entry point for streaming subscribers on its own.
Related: The Battle Between TV-Streaming Giants Continues, But Consumers Are the Real Victors
In an interview with Bloomberg last month, HBO Max boss Andy Forssell explained that temporary subscriber loss is worth the reduction of a third party like Amazon if it results in a more direct relationship with customers.
He explained, “It’s important for us to own the customer. If the viewer is in the app, we can tailor the home page to them. We can tailor what they show them next. We can respond to that in real time.”
Amazon still offers other subscriptions via Channels, including Paramount+, Starz and Showtime. Friday is the final day for $0.99 promotions on those channels.
Amazon Prime told subscribers earlier this month that HBO subscriptions would be canceled Sept. 15. Users are getting a prorated refund based on their last billing cycle. Prime users were able to subscribe to HBO for $15 a month.
Last Friday, HBO revealed a new special offer that might lure in some of the former Amazon-based subscribers: Users can get 50% off their subscriptions for six months, meaning the service will cost $7.49 a month.
This change comes after HBO’s parent company, WarnerMedia, reached a deal with Amazon last year to remove HBO from Amazon Channels. WarnerMedia wanted HBO Max to be the entry point for streaming subscribers on its own.
Related: The Battle Between TV-Streaming Giants Continues, But Consumers Are the Real Victors
In an interview with Bloomberg last month, HBO Max boss Andy Forssell explained that temporary subscriber loss is worth the reduction of a third party like Amazon if it results in a more direct relationship with customers.
He explained, “It’s important for us to own the customer. If the viewer is in the app, we can tailor the home page to them. We can tailor what they show them next. We can respond to that in real time.”
Amazon still offers other subscriptions via Channels, including Paramount+, Starz and Showtime. Friday is the final day for $0.99 promotions on those channels.
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