Writer, Publicist and Founder of C1 Revolution
at C1 Revolution
Ximena N. Larkin is a digital strategist who specializes in using social media for public relations campaigns to create offline engagement. Based in Chicago, she is the founder of C1 Revolution and has worked on public relations, social media and marketing campaigns for companies.
In the fast-paced world of television, producers are used to booking guests with knowledge of what to do. Here are eight essential tips to guide the businessperson who's an on-air guest.