Human Resources
Put Your Mission First and You Won’t Have Any Worries About Revenues
The most fun you can have in business is making money doing the right thing for every customer.
William Bauer is the managing director of ROYCE, a handcrafted American accessories brand based in New York City. His small-business marketing and entrepreneurial acumen have been featured in The New York Times, Entrepreneur, BBC, CNN Money, and other prominent publications.
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More From William Bauer
Entrepreneurs
Entrepreneurs Spend Too Little, Once They Personally Reflect on It
If you have employees, you have a lot of responsibility. This is worth thinking about.
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‘Good Enough’ Is Fine for Getting Started but It’s Not a Worthy Goal
Entrepreneurs can afford neither perfectionism nor complacency.
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Good advice can come from unexpected sources.
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Those Who Talk About It and Those Who Be About It
Posers think entrepreneurship is glamorous. Real entrepreneurs know the gritty work of keeping a business open and a payroll met is anything but.
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For a Winning Strategy Blend These 3 Elements: Energy, Effort and Desperation
A revered basketball coach taught his team that taking nothing for granted is how you tilt the odds in your favor.
Entrepreneurs
The Answer to Crushing Stress Is Seek Grace, Not Perfection
The ups and downs of entrepreneurship can mask the perilous mood swings of bipolar disorder.
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When You Have a Truly Engaged Employee, Thank the Family.
The hours in the office and nights on the road is time your indispensable employee is not home.
Marketing
Product, Price, Placement, Promotion: Can Your Business Survive Without Them?
Service as a Solution can differentiate businesses facing barriers.
Entrepreneurs
Want to Dress for Success? Ditch the Expensive Suits and Get to Work
The value of your clothing has nothing to do with the value of your work and ideas.
Building a Business
3 Things I’m Doing to Avoid Sending Spam
When we receive email from strangers asking us to buy things we don't want, it's spam. When we email people we don't know about our value proposition, it's marketing.
Marketing
We’re All in the Service Business
Your product is not your business, taking care of your customers is your business.
Building a Business
You Don’t Succeed by Making it Difficult to Buy From You
The frustrated shopper who gives up on you might have been a customer for life if you'd made things easy.
Building a Business
Don’t Mistake a Frequent Customer With a Loyal Customer
A customer who has made a genuine connection with your business won't dump you when they find somebody slightly cheaper.
Building a Business
Pleasant Surprises Are the Best Customer Service
When you treat your customer as your friend, you know what they need even if they don't ask.
Thought Leaders
Your Company’s Worth Is Far Greater Than Its Revenue Growth Metrics
A business that ignores the numbers is in trouble. A business that ignores its people is doomed.
Marketing
Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price
Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
Building a Business
Your Team Can’t See the Big Picture if Your Don’t Show Them
Every job comes with a pay check, so if you aren't giving your employees a sense of purpose, why is working for you better?
Building a Business
Don’t Bid for Prima Donnas When You Can Develop In-House Talent
While that superstar you just paid top dollar for is waiting for the next better offer, somebody on your team worries they are going nowhere.
Marketing
Exceeding Client Expectations Just Leads to Really Entitled Clients
The best way to "manage expectations'' is to honestly tell your customer what you will deliver, when, at what cost, then do it.
Entrepreneurs
Burnout in the Family Business and How Throttling Back Improved Everything
If overwork is driving your life off the rails, why are you so certain it's helping your business?
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Why Employee Engagement Supersedes Client Appeasement
Your employees are your most important customers.
Building a Business
Tattooing Your Logo: When Branding Becomes Literal
Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."
Building a Business
The Purchase Order Is In … Now What?
Attaining a coveted spot on a major retailer's supply chain is a boon to your small business, but how do you adapt?
Building a Business
3 Tips for a Millennial Manager Leading an Older Generation
I'm 30 years younger than my average employee. We all get along just fine.
Human Resources
Tom Brady Helps Us Understand the Significance of Employee Loyalty
How do we define greatness at ROYCE? Loyalty.
Building a Business
Passing the Family Company to the Next Generation Is a Complicated Business
Having a clear, organized succession plan often goes a long way towards smoothing the rocky transitional period.
Entrepreneurs
Mental Illness Is the Internal Weakness SWOT Analysis Overlooks
The relentless demands of business blurs the boundary between the thrilling competition and toxic stress.
