Vincent DeCastro is a B2B digital marketing and SEO professional with 15+ years of experience creating and managing demand generation and account based marketing campaigns for large and enterprise organizations.
There's no doubt account-based marketing for large enterprises is invaluable. If it's used strategically, it can benefit an entire organization from the top down.
Is your company having a hard time finding the exact type of customer you want to market to? If so, there might be something wrong with your ideal customer profile.
An ever-changing world requires an agile marketing strategy-one that continues to prove successful, pandemic or not. Here's why account-based marketing reigns supreme now and well into the future.