Building a Business
Memo to Expert Service Providers: Carve Yourself a Unique Niche
Rather than fishing in crowded waters, shrink the pond by honing in on what you do best.
Tom McMakin is the Chief Executive Officer of PIE, a business development service focused on professional services firms. He is the author of How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services (Wiley 2018).
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