Marketing
The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup
When you set out to disrupt the status quo, don't pick a status quo people love.
Tim Gosman is strategy director at Brand Union, where he has led numerous projects on corporate and consumer brands including GSK and Reckitt Benckiser, Pernod Ricard, Heineken, CBRE and Jaguar Land Rover. He is an avid writer and has been regularly published in The Guardian, Marketing Magazine, The Drum and others on a range of both consumer and corporate branding topics including positioning, identity portfolio strategy, innovation and engagement.
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