Building a Business
Take a Page From Hollywood, Improv Your Next Brainstorming Session
Actors often improvise during scenes. Entrepreneurs should be imploring this same tactic for brainstorming sessions.
Steve Yastrow is the author of Ditch the Pitch: The Art of Improvised Persuasion, and the founder of Yastrow and Company.
Steve is a non-stop idea generator, business advisor and best-selling sales author. When he's not creating new ideas for his books and other writings, he's thinking about how to apply his ideas to his clients' businesses.
Steve is the author of three books, Brand Harmony, We: The Ideal Customer Relationship and Ditch the Pitch, a best-selling sales book. He is a former senior marketing executive with Hyatt Hotels and is now president of Yastrow and Company, his consulting firm.
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