Thought Leaders
Keeping SoulCycle at a Sprint and Ahead of the Pack
SoulCycle CEO Melanie Whelan talks about perfecting the customer experience, harnessing your team's talent and chasing a certain former president.
Stephanie Schomer is Entrepreneur magazine's former deputy editor. She previously worked at Entertainment Weekly, Architectural Digest and Fast Company. Follow her on Twitter @stephschomer.
More From Stephanie Schomer
Building a Business
How This Startup Succeeded by Ignoring Its Most Important Customers
Shyp always envisioned itself as a service for small businesses. But when it launched, it strategically went in a totally different direction.
Business Branding
Why MailChimp’s Insane Fake Ad Campaign Paid Off
The company's 'Did You Mean MailChimp?' helped the email marketing platform reach 334 million people.
Business Ideas
How the Rules of Tech Branding Helped Raden Create a Smart Suitcase
Taking a page from the likes Beats, GoPro and Apple Watch, Raden added electronic features to create utility.
Human Resources
The Website That Is Helping Companies Find Diverse Talent
Diversity-hiring platform Jopwell debunks the 'pipeline problem.'
Business Ideas
Don’t Be Afraid to Embrace Boring Ideas
Kikkerland's annual design competition results in an unexpected bestseller.
Building a Business
The Secret to Pitching
A former entrepreneur, improv comedian and venture capitalist shares how to make your pitch stand out.
Building a Business
How Peloton Found the Secret to Scale
Meet the tech company disguised as a cycling brand.
Building a Business
3 Founders With Booming Businesses Share Stories About Their Difficult Early Days
Everyone struggles. You're not alone.
Building a Business
Broadway’s ‘War Paint’ Teaches Us to Embrace Risk and Never Settle
Actresses Patti LuPone and Christine Ebersole share what the first female celebrity entrepreneurs can teach us today.
Marketing
The Clever Strategy That Turned an Unknown Book Into a Bestseller
There's a better way to leverage influencers.
Thought Leaders
How One Company Used Data to Improve Its Sales Staff
For this company, it's all in the numbers.
Thought Leaders
The Generation Gap at This IT Firm Has Nearly Disappeared. Two Staffers Explain How.
It's all about communication.
Business Accounting
She Lost Her Brand When Investors Didn’t Share Her Vision. Here’s What She Did Next.
It's a story with a happy ending.
Building a Business
The Gifts Four Sets of Co-Founders Are Giving Each Other This Holiday
What do you give the person who has given you everything?
Building a Business
The Strategies These 3 Beauty Startups Use to Stand Out
It's about rethinking growth.
Thought Leaders
Experts Share The Industries Poised For a Strong 2017
For some, 2017 will be a very good year.
Building a Business
This Designer Bucked Fashion Norms. Learn Why It Worked.
Industry norms be damned.
Business Accounting
4 Real-World Tricks for a Successful Holiday Season
Say goodbye to holiday hassles.
Building a Business
This $100 Million Business Started With a Series of Happy Accidents
Customers screamed at them when they started, but they kept buying.
Building a Business
How This Buzzy Startup Saved Itself from Imploding
A Silicon Valley darling moved too fast.
Building a Business
3 Entrepreneurs on Their First Big Mistake
Entrepreneurs look back on the blooper they thought would kill their company.
Building a Business
To Create Great Customer Experiences, Do This
Create memories and don't rely on enthusiasm.
