Building a Business
4 Steps to Maximizing Customer Referrals
You can spend all you want on marketing, but the single-best new customer is still a referred new customer.
Shaun Buck | Page 2
Entrepreneur, Speaker, Author, & CEO of The Newsletter Pro
at The Newsletter Pro
Shaun Buck is the co-author of No B.S. Guide to Maximum Referrals and Customer Retention (Entrepreneur Press, March 2016) as well as CEO of Boise, Idaho-based The Newsletter Pro, the largest custom print newsletter company in the world—printing and mailing millions of newsletters annually for diverse industries all over the globe.
More From Shaun Buck
Building a Business
What Are You Willing to Give Up to Start Your Business?
The harsh personal sacrifices demanded by the creative life litter the biographies of great artists. The startup founder is no different.
Tech
Build a Customer Communication Channel That’s Sure and Steady
The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
Marketing
Leveraging Your Small Sales Campaign for Long-Term Success
The best players know: baseball is a game of singles and doubles. The teams that finish on top have more of those than they do home runs. Guaranteed.
Marketing
Sales Success Secrets for Your Next Tradeshow
Failed events are dues paid and lessons learned. Don't quit. Implement the second to get ROI from the first.
Thought Leaders
Employee Reviews Should Include the CEO
All human beings have blind spots, including founders and owners. Commit to finding yours, you may be surprised by what you discover.
Building a Business
Lessons I’ve Learned About Getting Hiring Right the First Time
Firing an employee is among the most unpleasant responsibilities of being boss, in part because their failure is also your failure.
Thought Leaders
The Right Way to Fire an Employee
Start with the bad news, tell them when the last check will be in their bank account and get them out the door.
Building a Business
2 Secrets to Maximum Referrals
There's more than one way to generate customer referrals. Here are 2 smart tips that can help increase your referral rate.
Marketing
How I Lost a Million Dollars Without Knowing It Was Happening
When your best customers are buying from your competitors because they don't know you offer the same service, you're losing more money than you know.
Marketing
The No B.S. Guide to Retaining Customers and Getting More Referrals
Getting customers cost money, keeping customers makes money. Now there is a book that details what works and what doesn't to boost customer retention.
Thought Leaders
3 Business Lessons You Don’t Want to Learn the Hard Way
Learning from your mistakes is wise. Learning from the mistakes other people make is brilliant.
Building a Business
The 3-Step Customer Retention Formula
When you share these three qualities with your customers, you're finding the glue that makes them stick around.
Marketing
How to Quadruple Your Referrals
The typical customer referral program really offers the customer very little inducements to refer anybody.
Marketing
The Real Reason Most Marketing Fails
Every business is different. Except for how they botch their marketing.
Building a Business
There Is a Way to Grow by 2,975% in Just 3 Years
With a sound product and an unwavering focus on customers, tiny startups become formidable companies very quickly.
Building a Business
3 Basics for Scaling Your Business
Growing a business once it has proved viable places entirely different demands on an entrepreneur and requires specific skills.
Building a Business
A Satisfied Customer Is the Best Possible Way to Network
Of course you think your company is the greatest. It's when somebody else thinks so that you gain credibility.
