Building a Business
How to Convince Investors You Can Sell
Your success, as a company and as an investment, will depend on your ability to get customers to buy i service.
Scott Shane
Professor at Case Western Reserve University
Scott Shane is the A. Malachi Mixon III professor of entrepreneurial studies at Case Western Reserve University. His books include Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live by (Yale University Press, 2008) and Finding Fertile Ground: Identifying Extraordinary Opportunities for New Businesses (Pearson Prentice Hall, 2005).
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