Business News
The Right Way to Monetize Your Free App
In an over-saturated app marketplace, a user likely won't think twice about deleting a free app with intrusive advertising and moving on to a competitor.
Sara Sisenwein is vice president of marketing at Clip Interactive. She is implementing her background in advertising in broadcast and digital media in the tech startup arena.
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How to Get Users Hooked on Your Mobile App
Tracking app downloads is a dead-end strategy. Instead, entrepreneurs need to focus on adding value and keeping users coming back for more.
