Marketing
Don’t Dread the 1-Star Review — Capitalize on It
Customers don't trust a business with only perfect reviews.
Ryan Bonicci is the chief marketing officer of G2 Crowd, a leading review website for business software and services. Prior to joining G2, Bonicci served in key executive-level marketing roles with HubSpot, Salesforce, Microsoft and ExactTarget. He leads a team of creative marketers at G2 Crowd's headquarters in Chicago. He speaks regularly about the need for greater workplace flexibility.
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