Building a Business
What’s in a Name? For a Business . . . Oh, Everything.
A naming expert lists 10 things you need to consider before rolling out your company's new moniker.
Ross Kimbarovsky is founder and CEO at crowdSPRING and Startup Foundry. In 2007, he left a successful 13-year career as a trial lawyer to pursue his dream of founding a technology company. That was the start of crowdSPRING, a marketplace for crowd-sourced logo, web, graphic and product design, and for company-naming services. He is the author of the ebook Stand Out.
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