Business Operations & Logistics
Are Your PR Efforts Falling Flat? Here’s How to Fix It
A solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more.
Richard Lorenzen is CEO of Fifth Avenue Brands, a public-relations firm in New York. He speaks nationally on entrepreneurship and has been featured on Fox News, Entrepreneur, Huffington Post and more. Lorenzen sits on the Young Entrepreneur Council, is a board member of Friends of the Children NY and is on the leadership council of the Clinton Foundation 20/30 Initiative.