Marketing
Why Your Business Should Be ‘Marketing First’
Chances are, your marketing department isn't in your company's driver's seat. Here's why it should be.
Ranjita Ghosh heads global marketing strategy for AI and Innovation at Wipro Limited, developing marketing programs focused on stakeholder influence, competitive differentiation and positioning uniqueness. The views expressed here are hers; Wipro does not subscribe to their substance or veracity.
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