Pratik Dholakiya | Page 4

While every business has tremendous collaborative potential, it isn't always being tapped.

The odds of marketing success for an app are already long, even if you get everything right.

To meet the incessant demand for content, read widely and don't be shy about asking your team for suggestions.

The workload is huge when you launch but the team is tiny. These tools keep you ahead of the game.

Few apps ever make money but with sound design and focused marketing, some do very well.

Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.

The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.

Gone are the days of the SEO wizard who could game search engine results with magic words.

Hard work and a good idea are necessary but not sufficient to succeed the harsh winnowing process that crushes the majority of new businesses.

There is marketing gold to be had delivering content that intrigues and informs.

Looking out for the well-being of your employees sometimes is the fun part of building a successful company.

People get so caught up in the marketing they forget that creating content is a creative exercise.

Writing quality content for a third-party site, with a backlink to your site, remains effective but the emphasis is on "quality.''

Very few apps are a financial success. You need to put at least as much effort into selling an app as developing it.

You can't make everyone happy all the time but you can always listen and offer solutions.

The rapid evolution of online marketing tools and strategies demands a generalist with a broad range of skills.

Every team is an opportunity for powerful synergy but making it happen is a constant leadership challenge. Some shrewd technology helps.

You need knowledge and inspiration to write but finding readers in the vast online world is a step-by-step process.

There is no handbook for being a good boss, so there is nothing wrong for seeking tips in unexpected places.

Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.

You don't have to be gifted to write in way that compels people to buy, you just have to work at it.

The prospect of an annual pay hike is just too abstract to keep employees operating with enthusiasm every day. That requires personal engagement.

Encouraging employee wellness turns out to be one of the best productivity investments companies can make.

You're not really out of ideas, you're just obsessing about not having one right now. The solution, paradoxically, is to quit thinking so much.

You don't have to get everything done, you just have to get everything important done. Now, sleep on it.

The latest iteration of Penguin is no earthquake, unless you've been taking shortcuts to build traffic to your site.

Since even the most earnest workers long for the weekend, miss their kids and job and want to have some laughs, turn those into perks.

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.

Inspiration is wonderful but research is more reliable.

Research shows that allowing employees to bring pets to work might be your best, and cheapest, HR initiative.