Business Accounting
How to See Your Startup Through The Eyes of Investors
Understanding exactly what investors want before you go into a VC pitch will help ensure you connect with investors and close the deal.
Peter Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm. He is the author of Hungry Start-up Strategy (Berrett-Koehler, 2012) and a full-time visiting lecturer in strategy at Babson College in Wellesley, Mass.