Peter Gasca | Page 6

Management and Entrepreneur Consultant at Peter Paul Advisors / Coastal Carolina University

Peter Gasca is an author and consultant at Peter Paul Advisors. He also serves as Executive-in-Residence and Director of the Community and Business Engagement Institute at Coastal Carolina University. His book, One Million Frogs', details his early entrepreneurial journey.

More From Peter Gasca

Building a Business

Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.

Building a Business

Master These 4 Simple Pitching Concepts to Capture a Room’s Attention

Delivering a great startup pitch is akin to performing an outstanding monologue. Follow these simple tips to give yours its highest impact.

Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.

Thought Leaders

6 Skills Remarkable Leaders Execute Better

To be an exceptional leader these days, you do not need a new set of characteristics. You simply need to execute the traditional ones at a higher level.

Building a Business

Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.

Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.

Marketing

5 Strategies to Instill Brand Loyalty in Today’s Young Customers

Capturing market share from established brands is not as difficult as you might think.

Thought Leaders

3 Leadership Traits That Transcend Skills and Experience

Being a great leader does not require you to be the best at your job. Understanding these three attributes can help you manage your teams more effectively.

Business Accounting

The Golden Rule of Startup Capital: Don’t Waste Money

For ambitious entrepreneurs, keep this one rule in mind when preparing your pitch to investors.

Thought Leaders

4 Everyday Entrepreneurial Lessons From My Daughter

Big lessons come in small packages, especially if that package is disguised as a 3-year-old girl in a purple dress.

Building a Business

Put Yourself in Potential Investors’ Shoes With These 4 Tips

Ask that essential question: Would you put money into your business concept? Make sure your pitch explains why.

Business Accounting

4 Essential Money Mistakes Entrepreneurs Overlook

How you set up and run your company from the beginning can have a significant affect on how you eventually exit.

Thought Leaders

Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.

Businesses can cultivate close relationships with their clientele. It just requires time and effort.

Building a Business

When Your Big Business Idea Stalls, Ask These 3 Questions

It can be tough to determine if you're really onto something. After conducting a gut check, seek the advice of others.

Building a Business

Validate Your Business Idea — Quickly — With These 5 Steps

New product and service concepts are stifled by the process of taking them to market. If you can prove a demand, however, the next steps become much less intimidating.

Entrepreneurs

Amazing Quotes to Inspire You Out of a Creative Rut

To get your mind flowing with ideas, consider the advice of these great thinkers throughout history.

Online Presence

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.

Thought Leaders

8 Things My Dad Taught Me About Entrepreneurship and Life

As a semi-retired business owner, my father is full of resourceful advice. Here are a few of his lessons.

Building a Business

History’s Inventive Minds Say You Don’t Have to Be Original to Be Creative

An idea does not necessarily need to be unique or widely accepted. It just needs to be yours. Here are nine quotes to inspire you.

Building a Business

This One Word Will Always Stifle Creativity

Great entrepreneurs understand that great ideas can often come from really bad ones.

Building a Business

What Emmy-Winner ‘Breaking Bad’ Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.

Thought Leaders

Teach Yourself Coding on Your Own Time With These Resources

Learning the language of computers is an incredibly useful skill for entrepreneurs to have.

Building a Business

Whether You’re Starting a Business or Not, It Pays to Think Like an Entrepreneur

Applying these eight skills will differentiate you from a crowded and competitive workforce and prepare you if you do start a venture.

Business News

The Hidden Opportunity: Toys That Bridge the Gender Gap

As large corporations miss the clamoring for products that appeal to both girls and boys, forward-thinking entrepreneurs have the chance to fill the void.