Marketing
How the Tacky Sweater Holiday Novelty Became Big Business
Tipsy Elves has moved beyond the national ugly Christmas sweater phenomenon and into bigger markets.
Peter Gasca is an author and consultant at Peter Paul Advisors. He also serves as Executive-in-Residence and Director of the Community and Business Engagement Institute at Coastal Carolina University. His book, One Million Frogs', details his early entrepreneurial journey.
More From Peter Gasca
Marketing
8 Shopping Habits of Millennials All Retailers Need to Know About
A new study about the path to purchase habits of younger shoppers offers merchants an opportunity to be more competitive this holiday season.
Building a Business
7 Costly Startup Traps Entrepreneurs Should Avoid
The number of resources available to founders can be overwhelming. Unfortunately, many can backfire.
Building a Business
5 Ways to Earn the Business of Customers Who’d Rather Shop on Cyber Monday
This entrepreneur predicts a shift from the craziness of Black Friday to the digital shopping extravaganza after the weekend.
Thought Leaders
How Businesses Can Help With the Syrian Refugee Crisis
The current refugee crisis in the Middle East is the worst since World War II. Here's how business people are stepping up to help.
Marketing
3 Lessons from Starbucks’ Red Cup ‘Controversy’
The coffee giant new annual holiday design lit up the Internet -- for the wrong reasons.
Building a Business
The Ultimate Rebranding Checklist for Entrepreneurs
Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.
Building a Business
12 Cool Products Seeking Funding on Kickstarter
Some of the most innovative productivity tools are being launched through crowdfunding campaigns. Here are some I'm excited for.
Building a Business
A Simple Analogy for Determining Your Company’s Vision
Entrepreneurs often complicate the idea of a company vision. Here's an easy way to look at the issue and set yours today.
Building a Business
How Top Companies Aim to Close the Gender Gap in Tech
The problem goes beyond hiring female engineers and starts when girls are still in school. Several firms are aiming to change that.
Tech
7 Cybersecurity Layers Every Entrepreneur Needs to Understand
In light of the recent hacks of high profile companies and individuals, entrepreneurs would do well to understand and maximize their online protection.
Building a Business
3 Holiday Retail Trends Entrepreneurs Need to Consider
To compete and stay relevant, retailers need to get creative, innovative and aggressive this season.
Building a Business
10 Facts, and Clever Observations, About the Internet That Will Blow Your Mind
There is nothing like the evolution of man and technology to put things in perspective.
Marketing
3 Creative Marketing Strategies Inspired by the Music Industry’s Collapse
The way that musicians have had to adapt provides a valuable look into new and creative ways to reach consumers.
Entrepreneurs
Why Entrepreneurs Should Never Feel Guilty for Sleeping (Infographic)
Don't compare your sleep routine with others. Instead, find one that fits your personal needs.
Entrepreneurs
4 Tips for Affordably Mixing Pleasure Into Your Next Business Trip
Who says traveling has to be all business? Strategically schedule personal downtime in and around events.
Thought Leaders
5 Activities to Do With Your Kids That Will Make You a Better Entrepreneur
Spending time and engaging with children can yield great benefits for both of you.
Tech
8 Tips To Prepare Your Business for an Inevitable Cyber Attack
It's not 'if' but 'when' that your business will fall prey.
Thought Leaders
6 Things Parents Should Stop Doing, to Raise ‘Business-Smart’ Kids
Are you a new parent? Here are a few things you need to get straight.
Thought Leaders
Become a Better Leader With These 5 Cultural-Awareness Tips
Understanding and embracing cultural differences is a key leadership trait in today's hyper-connected global economy.
Entrepreneurs
7 Physical and Mental Detox Strategies You Should Start Today
Autumn signifies the start of cooler weather, holiday feasts and NFL Sundays. Here are tips to keep you sharp through it all.
Marketing
Think Email Is Dying? Get Real. You Just Need a Better Strategy.
New data shows we just might be addicted to email. Marketing professionals should take notice.
Building a Business
How One Company Won My Loyalty With Only $100
In a business environment that no longer values brand loyalty, winning over long-term customers creates benefits that entrepreneurs should not undervalue.
Human Resources
10 Tech Companies That Are Making the World a Better Place
These companies, most of which have seen huge profits, have instituted programs that see them donate large amounts of cash and allow employees to volunteer.
Thought Leaders
6 Remarkably Simple Steps to Becoming a Real Problem-Solver
History's greatest leaders may have complained from time to time, but they all built legacies around their innate abilities to find and execute solutions to their biggest gripes.
Business Operations & Logistics
4 Issues the 2016 Presidential Candidates Should Prioritize
The roles of technology and access to information has greatly changed our lives in the past few years, but we can't afford to maintain the status quo into the future.
Building a Business
4 Steps to Building a Great Product-Focused Organization
Having an awesome product is not enough for long-term survival. Success comes down to a well planned and executed product strategy.
Online Presence
Take Control of Your Personal Reputation Online With These 6 Tips
Successful entrepreneurs spend countless hours building and protecting their company's brand, but far too little managing their own.
Building a Business
Navigate a Growing Company in a Crowded Market With These 5 Tips
Starting a company in a saturated market with huge competitors can be a huge challenge -- unless you are patient in your development and diligent in your execution.
Marketing
A Beginner’s Guide to Turning GIFs Into an Awesome Marketing Tool
As more digital platforms adopt their use, these moving pictures are becoming one of the most effective ways to communicate and engage with your customers.
