Business Branding
Grow Brand Value While Accelerating Revenue Growth
Three ways to expand the licensing value of your brand.
Pete Canalichio, the global authority on brand expansion, is on a mission to help brands become more alive in the hearts of those that experience them. He does that by helping them write a better story through compelling content, inspiring platform talks, in-depth consulting and workshops, and practical tools. Pete considers it a privilege to use his experience in global brand licensing and expansion at admired organizations such as Coca-Cola and Newell Rubbermaid to help his clients and their organizations reach their full potential.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Pete Canalichio
Business Branding
Extend Your Brand’s Reach With Licensing
The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
Marketing
How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
Pokemon developed Go to engage the brand's fans in a way that approached addiction.
Building a Business
Licensing Another Brand’s Name Could Help Your Company Grow
Brand licensing benefits small to midsize companies looking for their customer.
Thought Leaders
Envisioning Success Is Your Best First Step to Making Your Dreams a Reality
Picture vividly in your mind what your success will look like. It's tough mental work but success takes real work.
Building a Business
7 Gauges to Monitor on Your Brand-Expansion Dashboard
Making a name for yourself means you have to stay on top of your game.
Building a Business
6 Steps to Qualifying a Prospective Licensee
Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
Building a Business
How Much in Royalties Could You Generate Through Licensing?
What are the riches within your brand waiting to be exploited? And what are you waiting for?
Marketing
Market Research Is Key to Recognizing Licensing Opportunities
Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Building a Business
The 10 Most Common Brand Licensing Mistakes
Licensing is a potentially lucrative path for product development and marketing but also a complex, often fraught, partnership.
Building a Business
To Build a Great Licensing Partnership, Discuss Expectations Early
A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.
Marketing
How Landing a Brand Licensing Deal Can Boost Manufacturers
A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Thought Leaders
3 Pitfalls to Avoid in Licensing Agreements
Of course your lawyer has to review your licensing contract but make certain you know what the lawyer may not.
Building a Business
Brand Licensing Provides More Outlets for Profit and Exposure
By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
