Paul Fitzgerald

Succumbing to a client's unreasonable demands and tantrums is an easy mistake for business owners to make.

Adapting, evolving and pivoting to meet increasing public relations trends and propel client businesses to the forefront has been the focus of public relations professionals across industries since the dramatic shift in 2020.

Embrace the economic doom and gloom and make your brand shine during challenging times.

Here's the scoop on new trends you should follow in the public relations industry.

With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.

The digital age of marketing is saturated with ineffectual marketing asking for your attention and failing to make an impact. Follow these effective public relations hacks to stand out from the crowd.

Rock legends can teach you a lot about making your clients legends.

These PR tips will keep your cybersecurity business one step ahead of the game.

As 2021 draws to a close, many people are wondering if we will ever go back to normal.

Technology is here to help. Embrace it and watch your client list grow.

How the band that changed rock and roll forever will help "jump" start your next PR campaign.

Yes, robots could be used to write press releases, but this isn't the future of the industry.

This age-old method of simultaneously marketing and storytelling has enduring power.