Tech
4 Ways You Can Use AI to Enhance Every Step of the Customer Journey
For artificial intelligence to work effectively, you need to have a strong data foundation.
Nandini Rathi is the CMO of Betaout, a marketing automation & customer intelligence platform for ecommerce companies. She helps marketers personalize their marketing and increase conversions. Previously she founded Bornrich, an online luxury magazine that was acquired in 2013. Connect with her on Twitter, LinkedIn and Facebook.