Monica Zent

The best ROI is achieved when you stop wasting money.

Never underestimate the power of collaboration, innovation and consumer engagement.

Handing out free stuff at your next trade show isn't likely to close any deals. Invest instead in training and bringing the right people to represent your business.

You've built the business. Now it's time to focus on growth.

By leveraging data, finding mentors and advocating for equality in the workplace, the startup world can level the playing field for women.

Look for grit and determination in your choice for a sales representative.

With the millennial generation making up a larger and larger share of the workforce, teamwork and collaboration are more important than ever.

Ensuring there is a clear execution plan for the partnership in terms of key personnel, timing, resources, and how the partnership fits relative to each party's respective overall corporate strategy will setup the partnership for success.

For entrepreneurs looking to land new business in 2016, the time to start planting seeds for success is now.

Working with distributed teams means doing things a bit differently. You have to put a little more effort into many aspects of work-life, including communication and vetting potential employees.

Depending on your industry, the summer can be a valuable time in which to get a lead on the competition while they are taking time off.

Adopting these seven traits can certainly help you get recognized for the entrepreneur you are.

'Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph: a beginning, a struggle and a victory.' These words by Gandhi couldn't be truer for entrepreneurs.

While her music industry success is apparent, what is less obvious, are the valuable lessons entrepreneurs can learn from Madonna.

Social selling is happening now. Here are three steps to help you leverage the power of this strategy.

As an entrepreneur, one of my most important keys to success is staying positive -- especially when facing the inevitable obstacles of running a business.

Here's a checklist to help your business enter this year on solid ground.

Those who choose the road less traveled will find it's all too easy to get pulled off track. Here are some tips to help you remain focused.

Culture is incredibly important because it sets the tone for everything from how the early team interacts to the kinds of hires made to how customers are treated.