Business Branding
Inside Fender’s Plan to Rock the Guitar Industry With New Hits and Classics
CEO of Fender Musical Instruments Andy Mooney is placing bets on new avenues and repeat performances for an iconic American brand.
Mike Errico is a recording artist, author, and songwriting professor at Yale, the New School, and NYU's Clive Davis Institute of Recorded Music. In addition to his performing and teaching careers, Errico's opinions and insights have appeared in publications including the New York Times, Wall Street Journal, Fast Company, and CNN. His newest book, Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter, is available now.