Building a Business
Smart Design Connects the Dots
The best examples allow a consumer to coexist with a product or service in a seamless fashion.
Michele Serro is the founder and CEO of Doorsteps, which helps consumers make smart decisions about homeownership. Doorsteps was acquired by Move Inc. in May 2013. A former opera singer and design consultant, Serro is fascinated by finding human-centered ways to harness the Internet to support people through major life events.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Michele Serro
Brick & Mortar
The Joy of Constraints in Business
Unleash more creativity by following guidelines for designing your company's product and taking in feedback.
Building a Business
My Company Has a Jersey Accent: Branding With a Distinctive Voice
How your startup uses language to shape the customer experience says a lot about what it believes in.
