Thought Leaders
Why Business Owners Should Never Be Happy
Every successful company is a work in progress, so your pursuit of better performance needs to be relentless.
Mark Stevens
Mark Stevens is the CEO of MSCO, a management and marketing firm based in New York, and the author of Your Marketing Sucks and God Is a Salesman. He's a regular media commentator on business matters including marketing, management and sales. He's also the author of the marketing blog, Unconventional Thinking.
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Don't ask your prospects what they want--tell them what they need.
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Prospects are always waiting to crush your sales pitch--so don't give them one.
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I received some of my most valuable sales seminars from my father--while wearing hip waders. His mantra: Be yourself. Even if you smell like fish.
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Even in a down economy, people are still buying--you just have to find them.
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Create the scenario that can help you establish invaluable business relationships.
