Maggie Ginsberg

Contributing writer
Maggie Ginsberg is an award-winning writer and regular contributor to regional and national magazines for 15 years. She's based in the Midwest and writes a monthly column on entrepreneurship and innovation for Madison Magazine.
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More From Maggie Ginsberg

Buying a Franchise

How Taco Bell Became the Top Franchise in the World

The brand's secret hot sauce is letting its franchisees take risks that lead to innovation. That willingness to entertain big ideas has won the company the #1 spot on our Franchise 500 ranking for the second year in a row.
Buying a Franchise

How Taco Bell Became 2020’s Top Franchise

Taco Bell endured years of falling sales without ever letting the struggle show, and the effort paid off: The master of hype finally scored #1 on our Franchise 500 list.

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