Lisa Girard

Having a partner could share the load ... or create added burden.

If you are considering exhibiting at a trade show, here is what you need to know to best strategize for the event.

The dream of being one's own boss is what leads many people to start businesses, but don't be too hasty in leaving your bread-and-butter job.

Every time you are tempted to fire an employee, use it as an opportunity to look in the mirror and learn. The fact that an employee isn't performing according to your expectations may not be his problem, but yours.

Managers often have no problem evaluating their employees' strengths and weaknesses, but taking stock of their own skills is just as important. Here are the 10 key questions to ask yourself when evaluating how well you manage people.

Here are some of the key issues to consider before starting your application.

Read our guide to figuring out what you should be charging for your products and services.

Here's a look at how to design or refashion your office to meet the requirements of today's fast-changing workplace.

These guidelines will help you settle on the right amount for you and your business.

A strong business name helps define your company in the market. Here is a guide to making yours meaningful and memorable.

After years of struggle, the golf cap company stands out in a crowded market with a customized approach to selling.

When setting up your base of operations for a startup, you have to think not only about location but also about your future needs. Here's what you need to remember before moving in.

Selling a business should never be a spur-of-the-moment decision. Here's what you need to think about to figure it out.

With a nod to Presidents' Day, we examine what entrepreneurs can learn from the White House's greatest communicators.

Exceed customer expectations through everything from great customer service to surprise gifts.

As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.

Meetings can yield better results if company leaders provide focus -- and a little creativity.

Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.

Look for more decentralized, less cluttered stores that offer experiences and personalized products.

Four retailers illustrate how digital signs can help attract customers and boost revenue.

From homework help to the inside scoop on professors, we examine how this textbook entrepreneur is staying ahead of the curve in the education market.

How to put your best pitch forward, win over prospects and make more sales.

Five common sales worries business owners face -- and ways you can combat them to close the deal.

A look at common mistakes entrepreneurs make with inventory, and how to fix them.

How entrepreneur Marty Metro created technology that turned used boxes into a $10 million eco-friendly business.

Small-business owners share their time-saving strategies for the upcoming season.

When starting a business, details can get lost in the excitement of a new venture. Here are the top legal mistakes unwittingly made by new business owners -- and how to avoid them.

Are your prices driving away customers or creating unrealistic demand? You may be making one or more of these common mistakes. Here's how to turn it around.

Five quick ways business owners can avoid overwhelm.

Want to start a business, but not sure what to pursue? Here's how to discover what you love.