Building a Business
These 5 Clever Packaging Ideas Will Inspire You
With a little investment, you can make every purchase more memorable. Here's what five companies did to customize their containers.
Lambeth Hochwald
Lambeth Hochwald is a freelance journalist, whose stories have appeared in magazines such as Coastal Living, O The Oprah Magazine, Real Simple and Redbook. She is also an adjunct professor at NYU's Arthur L. Carter Journalism Institute.
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More From Lambeth Hochwald
Thought Leaders
Scents and the City: Meet the Woman Who Captures Neighborhoods Through Smell
New York's urban jungle inspires a global fragrance empire.
Thought Leaders
‘The Lean Startup’ Author Shares His Latest Advice
Eric Ries turns to Kickstarter to launch his latest book.
Thought Leaders
How This Entrepreneur Reworked His Business Idea in the Face of Financial Armageddon
While a key aspect of his plan changed, City Winery founder Michael Dorf achieved his original goal: to build a place where people could eat, drink and enjoy an intimate concert experience.
Building a Business
Dishing on Success: How Fishs Eddy Found Its Footing
A 30-year-old NYC housewares emporium plates up a delicious future
Thought Leaders
How This Former Councilwoman Is Helping Vets and the Homeless Find Jobs
A Los Angeles civil servant explains the challenges related to the work force today.
Business News
If You Want to Build Good Relationships, Stop Hiding Behind Your Email
If you're working through touchy subjects, in-person is better than the inbox.
Building a Business
Why Is It so Difficult to Turn an Idea Into a Business? Your Questions Answered.
A look at those pivotal early days of launch.
Tech
This Hair Accessory Can Act Like a Panic Button
A high-tech hair clip promises personal security.
Building a Business
Tired of Coffee? Try This Spray-On Caffeine Instead
The inventors claim that topically applied caffeine offers a consistent level of energy without the jolting buzz-then-crash that comes with drinking caffeinated drinks.
Online Presence
Promoting Your Business Through Personal Posts
Branding guru Jason Seiden pushes for social media with a work-life blend.
Building a Business
How 3 Companies Use Storytelling as Advertising
Three companies demonstrate how they use storytelling to get their message across.
Building a Business
How Unconventional Majors Can Help You Thrive in Entrepreneurship
For aspiring young entrepreneurs, studying something as seemingly unrelated to business as fine art or anthropology might end up teaching you way more than you realize.
Building a Business
How to Launch an Ethical Brand After the Rana Plaza Tragedy
The Bangladesh garment-factory collapse has only increased consumers' interest in shopping ethically. See how retailers -- large and small -- are responding.
Building a Business
How to Stay Focused When the Summer Heat Saps Your Stamina and Your Startup
The summer is notoriously slow for certain businesses -- people are on vacation, summer hours kick in, sales slow down. Here's how to keep your vision laser focused on your startup.
Building a Business
8 Things Startup Founders Should Know Before Writing a Book
If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
Marketing
5 Big Brand’s Mistakes Solved
How five companies messed up -- and what they should have done.
Marketing
How Creative Thinking Can Nab a Coveted Celeb Endorsement
Targeted marketing and persistence make for a powerful combo on the endorsement front.
Marketing
5 Ways to Promote Your ‘Made in America’ Brand
Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.
Building a Business
Tech-Savvy and Fashion-Forward: A Look at Today’s Stylish Startups
Making it big in the fashion world has always been a tall task. Here's a look at how three startups are using technology to find an 'in' with customers and brands.
Building a Business
4 Ways to Get Your Product on the Shelves at Whole Foods
These entrepreneurs took on the Whole Foods challenge and won, demonstrating that a variety of approaches can help you make the cut.
Building a Business
Rock The Post’s Tanya Prive on the Future of Crowdfunding
This start-up crowdfunding site isn't just up against giants like Kickstarter and Indiegogo, it also has the JOBS Act to contend with. Here, the founder dishes on the site's progress and overcoming obstacles.
Building a Business
Rock The Post’s Tanya Privé on the Future of Crowdfunding
This start-up crowdfunding site isn't just up against giants like Kickstarter and Indiegogo, it also has the JOBS Act to contend with. Here, the founder dishes on the site's progress and overcoming obstacles.
Entrepreneurs
7 Superfoods to Boost Energy Levels Now
These fruits, vegetables and other healthful picks can keep you in a more focused and productive mindset to grow your business.
Building a Business
Recognizing the Silver Lining – And Business Idea – Behind a Bad Internship
After a dismal summer internship experience, Shara Senderoff wanted to help others avoid the same fate. Here's how she's attempting to start up a bad-internship antidote.
Building a Business
Encouraging Employees to Put Their Personal Stamp on the Workplace
By letting employees do the decorating, small businesses can boost morale and save some money to boot.
Entrepreneurs
13 Tips to Stay Motivated in the Dog Days of Summer
Here, we turn to the experts, including pro athletes, authors, happiness experts and, of course, entrepreneurs, to find out what they do to recharge.
Building a Business
Reveal Your Retail Personality
Three retail business owners show how to project personality and add a special flair to your store.
Building a Business
Food Trucks Need Love, Too
When one young entrepreneur witnessed a line forming at her favorite food truck in New York City, she also saw a business opportunity.
Building a Business
Online Education for Young Entrepreneurs: Worth Your Time?
For busy entrepreneurs, an online degree may be a just-right option. But definitely weigh your options carefully.
