Marketing
Dare to Be Different
Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
More From Kim T. Gordon
Marketing
6 Steps to Winning Publicity
Follow these essential steps to create your own successful media relations campaign.
Building a Business
Marketing Tips for Launching a New Product
Follow these seven steps to successfully introduce and market your latest product or service.
Business News
‘Where Are My Customers?’
Want more prospects to respond to your marketing? Avoid these six gotchas that stop customers cold.
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Say It Again — and Again
To get the attention of distracted consumers, use these three tips to bombard them from many mediums.
Marketing
Extending Your Media Reach
To get the attention of multitasking consumers, position your ad message in multiple media.
Business News
Time-Saving Marketing Tactics
Do you spend all your time running your business and not enough marketing it? Make time with these time-saving tactics.
Business News
Seven Tips to Outlast, Outsell and Beat Your Competition
To outlast rivals, you have to outsell them. Use these tips to expand sales and leave competitors in the dust.
Business News
Getting Customers Excited About Your Product
Here are five ways to use scarcity and exclusivity to create buzz, fuel sales and boost your bottom line.
Business News
Make Unforgettable Ads
Find out what the latest research can teach you about creating ads your prospects won't forget.
Business News
Three Tips for a Radio Campaign Blockbuster
Find out what an unforgettable radio ad sounds like and use these three tips to make some noise of your own.
Business News
Three Easy Ways to Track Advertising
Are you really getting the most for your money? These methods will help you make sure.
Business News
Win Customers Over With a Loyalty Program
Don't ignore the customers you already have! Let them know their worth to your biz by providing rewards for their loyalty.
Business News
Sales Meeting Success Tips
To close the sale face-to-face, you have to have game, and these ten tips will make you a master player.
Business News
Nine Secrets of Being a Marketing Genius
Successful marketing takes more than a monster budget. Learn these must-know strategies to improve your campaigns.
Marketing
Sock It to ‘Em
Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow.
Building a Business
Competition Beware
Follow these seven tips to leave your competitors in the dust.
Marketing
Gathering Competitive Intelligence
Get the low-down on the competition with this handy guide.
Marketing
Give It a Go
A "hands-on" approach to marketing your product could be just the thing to win customers.
Marketing
Big-Picture Marketing
Answer three little questions that will have a big impact on your sales.
Marketing
Give a Good Interview
You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.
Building a Business
Pros and Cons of Expanding Your Product Line
Diversifying may bring in new business, but it could also hurt your brand. Here's how to determine if it's the right move for your company.
Marketing
Hot on the Trail
Learn three easy ways to track your advertising results, and find out if you're really getting the most for your money.
Marketing
Advertising in the Right Places
Focus your marketing efforts where customers who are ready to buy look first.
Marketing
Team Effort
Talk is cheap; failed marketing programs aren't. To get results, get sales and marketing teams working together.
Marketing
Choosing the Best Newspapers for Your Marketing Campaign
Keep these rules in mind when newspapers become part of your marketing efforts.
Marketing
Take It Outside!
Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.
