Kevin Kaminyar

Founder & CEO @ Yellow Tree Marketing at Yellow Tree Marketing

Kevin Kaminyar is a marketing expert and a social activist with almost a decade of experience in marketing in the private, public, and nonprofit sectors. His company, Yellow Tree Marketing, 2022 Startup of the Year, is one of the highest recommended marketing agencies in the United States in 2023.

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More From Kevin Kaminyar

Online Presence

Threads is Losing Users — Fast. Here’s How the App Fumbled Its Product Launch (and 4 Social Media Fails It Resembles)

After becoming one of the fastest-growing apps ever, Threads lost over half its 100 million users just ten days after its launch.

Marketing

‘Barbie’ Was a Publicity Machine — Here’s How Barbie and 4 Other Blockbusters Mastered the Art of Marketing

'Barbie' reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here's how their marketing team pulled it off.

Online Presence

Is Elon Musk Pushing His Luck? Why Twitter’s Rebrand to ‘X’ Might Resemble These 6 Rebranding Fails

Successful rebrands require a deep understanding of consumer sentiment and a clear vision for the future.

Marketing

Your Marketing Isn’t Working Because You Are Guilty of These 5 Mistakes. Here’s What You Should Do Instead

If your marketing is not working, it is important to take action to address the problem.

Business Operations & Logistics

Dominion v. Fox News: A $787.5 Million Crisis Management Lesson

Four steps for business leaders to manage a corporate crisis effectively.

Marketing

6 Steps To The World’s Best Cold Email

Cold emails are the key to generating crucial leads. Follow these six strategies to draft the best cold email.

Marketing

7 Ways Dating Apps Are Lying To You

When people are reduced to a profile picture and bio, it's easy to forget that they are real human beings with complex emotions and experiences.

Online Presence

Is Social Media Making You Less Social?

In a time when we seem more social, we are also lonely and disconnected.

Kevin Kaminyar

More From Kevin Kaminyar

Threads is Losing Users — Fast. Here’s How the App Fumbled Its Product Launch (and 4 Social Media Fails It Resembles)

‘Barbie’ Was a Publicity Machine — Here’s How Barbie and 4 Other Blockbusters Mastered the Art of Marketing

Is Elon Musk Pushing His Luck? Why Twitter’s Rebrand to ‘X’ Might Resemble These 6 Rebranding Fails

Your Marketing Isn’t Working Because You Are Guilty of These 5 Mistakes. Here’s What You Should Do Instead

Dominion v. Fox News: A $787.5 Million Crisis Management Lesson

6 Steps To The World’s Best Cold Email

7 Ways Dating Apps Are Lying To You

Is Social Media Making You Less Social?

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