Kevin Allen

Here are a few tips that will put you on the right path to better Facebook, Twitter, Pinterest, Instagram and Vine posts.

Here are some tips that will put you on the right path to better Facebook, Twitter, Pinterest, Instagram, and Vine posts.

U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.

A look at the evolution of the video-sharing site as a marketing tool.

A recent report revealed the most-followed Twitter accounts by innovation leaders, along with what sources they use to share information.

From email to social media to SEO and beyond, great headlines are essential for business.

Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.

A look back at some of the top predictions of the year, and whether they were accurate.

What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.

Want to get the most readers possible for your content? This infographic will tell you what works.

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.

A little marketing 101 on how to engage fans and convert casual visitors into evangelists.

Going into social media with a 'how hard can this be?' attitude is a recipe for failure.

SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.

A blog can do a lot to help your organization, but only if it's written and edited professionally and proficiently.

Tips for pros wondering how to use the social media app effectively.

There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.

Photos apparently outperform all other types of content on Google's social network.

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.

According to this infographic, there are five key elements to a robust brand account. Does yours have all five?

Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.

Facebook does a bang-up job of getting marketers hooked on 'likes' and shares, but is any of it really productive?

A snapshot of what works best in the current Facebook landscape and how quickly things can change.

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.

Increasingly, employers are checking out social media profiles -- and not just to find potentially incriminating photos of job applicants.

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.

Witches, beards and Instagram will dominate the year to come.

What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.