Kelsey Raymond | Page 2

President of Intero Digital Content & PR Division at Intero Digital Content & PR Division

Entrepreneur Leadership Network® Contributor

Kelsey Raymond is president of Intero Digital Content & PR Division, formerly Influence & Co., a full-service digital marketing agency whose content & PR division helps businesses improve their lead generation, SEO, sales enablement and thought leadership — all powered by content marketing and PR.

More From Kelsey Raymond

Marketing

5 Reasons Why Tech Is the Midas Touch of Content Marketing

Technology's influence spans companies and industries -- and it continues to change and revolutionize everything it touches, including content marketing.

Marketing

How to Develop a Plan of Attack for Your Content-Marketing Strategy

Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.

Building a Business

4 Ways to Streamline High-Quality Content Creation

When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.

Thought Leaders

How to Survive Every Entrepreneur’s Worst Nightmare

When a personal emergency strikes, make sure you prepare your team to manage without you there.

Building a Business

Why Adopting a ‘Campaign’ Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.

Thought Leaders

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.

Thought Leaders

4 Unexpected Benefits of a Company Retreat

Whether you're running a company of five or 500, changing pace with a retreat will re-energize your team, encourage cross-departmental collaboration and strengthen internal bonds.

Building a Business

Why You Need to Stop Putting Your Sales Team on an Island

Although the sales team might have an independent agenda, making a few intentional changes can help you integrate it into the company and eliminate costly consequences.

Thought Leaders

6 Ways to Become an Outstanding Writer

Whether you're the CEO of a venture-backed startup writing a letter to investors about the current state of business or crafting the perfect job description to hire your first employee, your ability to communicate through the written word matters.

Building a Business

How Crabby Bosses Ruin Company Culture

A leader's personality can have a huge impact on company culture. Make sure your leadership style isn't contributing to a negative work environment.

Building a Business

Think Culture is About Ping-Pong Tables? You Are Wrong.

Founders often confuse culture with perks. It shouldn't be about free lunches or happy hours but rather the direct result of the values a company holds.