Business Operations & Logistics
5 Ways Startups Can Leverage Big Data for a Competitive Advantage
While data is an inhuman science, it can be applied to help leaders be more nimble with their business strategy.
John Kelly leads the predictive analytics practice at Emeryville, Calif.-based Berkeley Research Group, which works with marketing, sales and operations leadership across a range of industries to leverage the power of econometrics and data science. BRG's evidence-driven management work helps clients with dynamic pricing optimization, predicting consumer behavior, loyalty program design and more.
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