Online Presence
Four Rules to Build Your Blog Readership
You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
John D. Leavy is president of InPlainSite Marketing, a Divide, Colo.-based digital-marketing strategy company, and author of Outcome-Based Marketing: New Rules for Marketing on the Web (Entrepreneur Press, 2011), a finalist for Marketing & Advertising Book of 2011 by USA Book News. Connect with him on LinkedIn.com/in/JohnDLeavy.
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