Building a Business
When It Comes to Equity, ‘Enough Is Better Than Too Much’
The "perfect deal" is a different kind of employee-ownership model.
John Coleman is the founder and chairman of The VIA Agency, an employee-owned, full-service creative agency based in Portland, Maine. VIA won Ad Age's "Small Agency of the Year" in 2011 and has received numerous other prestigious industry awards. Coleman holds an MBA, a B.S. in mechanical engineering and an honorary doctorate in fine arts from Maine College of Art. He sits on the board of trustees for the Skowhegan School of Painting & Sculpture and volunteers for the Preble Street Resource Center in Portland. While he enjoys fly-fishing and playing the guitar, he is dedicated to an active studio practice exploring conceptual artwork. Coleman is also the author of VIA PRINCIPLES, a book that explores how companies can become more collaborative and creative through adherence to clear and powerful guiding principles.
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