Marketing
This Is What the Ultimate Sales Conversation Sounds Like
In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.
Joe Mathews has 20 years' experience in franchising, including management roles with Subway, Blimpie, Motophoto, The Entrepreneur's Source and other national chains. He is co-author of Street Smart Franchising with Don Debolt and Deb Percival, from Entrepreneur Press. He is based in Litchfield, Conn. Follow him on Twitter: @joematty.
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