Tech
Disruption Yet Again: 3 New Technologies That Will Transform Marketing
Smart devices give access to new sources of data that can be used to enrich relationships with customers.
Joe Davis is chief executive officer of Webtrends, based in Portland, Ore. Webtrends helps companies make sense of their customer data to drive digital-marketing success. As CEO, Davis leads the company's business strategy and worldwide operations.
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Disruptive Technologies Highlight the Importance of New Data Roles in Companies
New job titles accompany companies' forays into the information-dense marketing universe.
