Building a Business
JJ Ramberg: Focus on the ‘Why’ to Hook Customers, Investors
Sure, you need to tell people "what" you do. But they'll be far more interested in "why" you do it, says TV host and entrepreneur JJ Ramberg.
JJ Ramberg is the author of It's Your Business, host of MSNBC's Your Business and founder of GoodSearch.com, a Yahoo-powered search engine that donates to charity with each search.