Jim Higgins

Paying attention to these three best practices will make sure you're headed down the right path.

Here's a list of four marketing tools that add real value -- but don't cost a thing!

If you build a list of folks who want to receive your emails, you'll avoid spam filters and stay top-of-mind with your prospects.

There's no use in denying it -- marketing is a critical component of a small business' success.

If you'd like to expand your marketing reach, consider these 6 ways.