Jerry Fisher | Page 2

The one marketing rule you absolutely must know for the new millenium.

Hook 'em with the one word that leaves 'em begging for more.

Want to capture readers' attention? Simple: Host a sales explosion.

Searching for some sparkling ad copy? It might be right under your nose.

Received a compliment, praise or award lately? Play it up in your ads.

How to give the competition a few kicks--and still come off looking like the good guy

Every ad tells a story. What's yours?

An unusual illustration or photograph stops scanning readers in their tracks.

Cast your net over the World Wide Web . . .and scoop up prospects.

Grab readers with a headline that's out of the ordinary . . . but not too far out.

Perk up your sales with fax cover sheets that do double duty as promotional tools.