Marketing
A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails
Through watching the stumbles of national brands, smaller businesses can learn what to do -- and not do -- to move up to the next level.
Jennifer Kem is a Hawaii-based branding and marketing expert who gets entrepreneurs seen, heard and paid -- for being themselves.
She's the creator of the Master Brand Method: a framework to develop powerful brand archetypes that win customers' hearts, leveraging Jennifer's 17 years of corporate experience and her launching of multiple companies.
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