Thought Leaders
When Your Employees Go Viral — Here’s How Leaders Should Really Respond
A viral moment can make or break a brand — but only if leadership lets it.
Jeff Helfgott is CEO of Boardroom, a leader in men's grooming. With over two decades of corporate and military leadership experience, he excels in building relationships and driving growth across diverse industries by fostering people, teams and brands to reach their full potential.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Jeff Helfgott
Buying a Franchise
Most Acquisitions Fail — Here’s How to Make Yours the Exception
Buying a company is the easy part. The challenge is getting your new team to feel like part of the same firm.
Buying a Franchise
4 Reasons Why Local Entrepreneurship Is the Secret Weapon of Great Franchises
Community-driven leaders not only strengthen customer relationships but also innovate and elevate the brand, proving that the best franchises are built on the foundation of trust, collaboration and local intuition.
Buying a Franchise
Your Business Doesn’t Need to Be Perfect — Here’s How Customer Loyalty Really Works
It's not a one-time achievement, building customer loyalty a continuous process of building trust by showing up, delivering value and being reliable.
