Marketing
The Five Broad Strokes of Marketing
Master these five ideas, and you will be well on your way to becoming a master marketer.
Jay Conrad and Jeannie Levinson
Jay Conrad Levinson is the author of Guerrilla Marketing and chairman of Guerrilla Marketing International. Jeannie Levinson is the president of Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association. They are the co-authors of The Best of Guerrilla Marketing -- Guerrilla Marketing Remix from Entrepreneur Press and are based in Florida.
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